Transparency
at core.

Transparency at core.

Transparency

at core.

At Reel, we're committed to revolutionizing B2B purchasing by providing unprecedented transparency and fairness. Our mission is to give every business access to insights on the true cost of goods and services, enabling informed buying decisions.

Founder Letter

Welcome to the
Era of Transparency.

Welcome to the
Era of Transparency.

In the complex landscape of B2B commerce, clarity has often taken a backseat. But no longer. We recognize the need for straightforward, transparent access to fair buying conditions – not as a luxury, but as a fundamental right.

Every professional buyer, from startups to industry giants, should navigate with confidence, knowing the value of their investments. It's not about revealing trade secrets; it's about ensuring a fair playing field where businesses can make informed decisions.

Opaque pricing models? They're outdated. In their place, we champion clear, logical pricing structures that stand up to standards. We're not chasing an idealistic dream; we're advocating for a practical, necessary shift in how business is done.

We believe in maintaining direct relationships with suppliers – it's the cornerstone of trust and access to the best buying conditions. Through this, we build strong partnerships based on mutual benefit and unwavering integrity.

We're here to drive change, to challenge the status quo, and to elevate the standards of B2B transactions. It's time for transparency to take center stage.

Join us in this mission. Let's redefine the norms, prioritize clarity, and set a new benchmark for B2B commerce. Together, we can make informed decisions the norm, not the exception.

Maxime Liebens,
CEO at Reel
The Reel Way

How we do anything
is everything.

How we do anything
is everything.

  • We are data-driven.

    We make decisions based on facts, not feelings, ensuring our actions are backed by tangible evidence and minimizing biases.

  • We empower our customers.

    We provide tools and insights to elevate procurement teams, streamlining their operations and driving growth.

  • We challenge the status quo.

    We constantly question norms and seek innovative solutions, fostering a culture of progress and continuous improvement.

  • We are data-driven.

    We make decisions based on facts, not feelings, ensuring our actions are backed by tangible evidence and minimizing biases.

  • We challenge the status quo.

    We constantly question norms and seek innovative solutions, fostering a culture of progress and continuous improvement.

  • We embrace transparency.

    We believe in open, honest communication both internally and externally, fostering trust and building strong relationships.

  • We prioritize security.

    We employ robust data protection measures to safeguard sensitive information, ensuring our customers' data remains secure and confidential.

Start buying at
the right price.

The Negotiation Intelligence Platform helping leading companies optimize spending with live market data.

© 2024 Reel. All rights reserved

Terms

Privacy

Designed by

Flexboom

The Negotiation Intelligence Platform helping leading companies optimize spending with live market data.

© 2024 Reel. All rights reserved

Terms

Privacy

Designed by

Flexboom

Start buying at the right price.

Start buying at the right price.